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Buy the Best books for marketing management Online from BooksWagon Store - Delhi
Friday, 13 December, 2024Item details
City:
Delhi
Offer type:
Sell
Price:
Rs 500
Item description
Diving into the best books for marketing management can significantly enhance your understanding of effective marketing strategies and consumer behavior. Marketing Management by Philip Kotler and Kevin Lane Keller is a cornerstone in the field, offering comprehensive insights into modern marketing practices. Positioning: The Battle for Your Mind by Al Ries and Jack Trout explores the importance of brand positioning in a crowded market. Additionally, Contagious: Why Things Catch On by Jonah Berger delves into the psychology behind viral marketing. These books, among others, provide valuable knowledge for both seasoned marketers and newcomers.