Emotional marketing: harnessing the power and impact - Delhi
Friday, 3 November 2023
Item details
City:
Delhi
Offer type:
Sell
Item description
The art of using emotions to persuade people is far from new, tracing its roots back to the time of Aristotle, and possibly even earlier. The great Greek philosopher, Aristotle, classified three techniques for appealing to and persuading an audience. These are logos, which involves convincing your audience through facts and figures, ethos, which relies on authority and credibility, and pathos, which appeals to emotions. Pathos, in particular, taps into the emotional responses of an audience, eliciting feelings such as happiness, anger, or guilt.
