What is Amazon Advertising? - Delhi

Monday, 4 October, 2021
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Item details

City: Delhi
Offer type: Offer

Contacts

Contact name Vishal Garg
Phone 09311689363

Item description

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google: sellers only pay when shoppers click on ads (regardless of whether or not the item sells).

Amazon’s advertising business is growing at a rapid pace, especially as it diversifies its products across its ecosystem. Amazon DSP (Demand Side Platform) has allowed sellers to programmatically buy display and video ads at scale and target audiences on Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, apps, third-party sites, apps and platforms.

Advertising on Amazon comes with many benefits:

The quality, brand-safe environment that advertisers want
Reducing the sales cycle
Improving sales history & product visibility
Improving brand awareness
Gaining valuable insights on changing consumer habits & optimizing campaigns to reach a more targeted audience
Tons of shopping journey data about who your shoppers are and how they shop
Learning the best ways to acquire customers at a given time
Tracking your results & being able to make data-driven decisions.

Reference : bigcommerce